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Perfect Purple Partnership

26 July 2018

In a massive coup for the Hobart Hurricanes and Tasmanian community, Cadbury is now the Official Major Partner of both the Hurricanes men’s and women’s Big Bash teams, who will proudly carry the Cadbury logo on their playing shirts.

Furthermore, in great news for the game of cricket state-wide, Cadbury is also an Official Partner of governing body Cricket Tasmania.

The partnership was officially announced today at Cadbury’s historic Claremont Factory in Hobart by Cadbury parent company Mondelēz International’s Category Director of Chocolate for Australia and New Zealand Kjetil Undhjem, Cricket Tasmania Chief Executive Nick Cummins and Hobart Hurricanes General Manager Phil Rigby.

Alongside them, representing Cadbury’s new on-field ambassadors from the Hobart Hurricanes, were BBL men’s team captain George Bailey with teammates Simon Milenko and Riley Meredith, plus WBBL women’s players Erin Fazackerley, Stefanie Daffara and Brooke Hepburn, who enjoyed a specially assembled purple-themed cricket match on-site with VIPs and factory staff.

“We are genuinely thrilled to welcome Cadbury onboard as our Official Chocolate and Confectionery Partner of the Hobart Hurricanes and Cricket Tasmania, and will proudly feature their logo on all our male and female Hurricanes’ playing shirts,” said Cricket Tasmania CEO Nick Cummins.

“The timing of this partnership is perfect with our BBL and WBBL fixtures just released, and exciting times ahead for the club and our code with new Head Coaches, new players, record cricket participation levels and the Tasmanian Tigers men and Hobart Hurricanes men coming off Grand Finals last season.

“Cadbury has a long and proud history in this State and we are looking forward to joining forces with our own history and the passion of our Tigers faithful and the Hurricanes’ fast growing Purple Army.

“I’m sure both organisations can’t wait for the big summer of Tassie cricket ahead that is truly going state-wide for the first time with Big Bash matches in Hobart, Launceston and now Burnie in the North West.”

The excitement surrounding this partnership is a sentiment shared by Cadbury’s Category Director of Chocolate for Australia and New Zealand Kjetil Undhjem.

“This coming together of two uniquely Tasmanian brands was meant to be – not only do Cadbury and the Hurricanes share a heritage and passion for this State, we also share the passion for purple!”

“We’re very proud of our Tasmanian history, where we’ve produced Cadbury chocolate and used local milk for more than 95 years, and this partnership is further demonstration of our commitment to the State.

“Collectively we’ve had a presence in Tasmania for almost 250 years, and over the decades our brands have brought families together, creating many moments of joy.

“Our product is proudly made in Tasmania by Tasmanians, and we look forward to partnering with the Hurricanes to share even more moments of joy with Tasmanians, from Hobart right up to Burnie – and especially with our own employees, who can look forward to some wonderful cricket initiatives.”

At the cornerstone of this partnership is Cadbury aligning with Cricket Tasmania, the Hurricanes Foundation and the State’s 47,000-plus cricket participants across 137 clubs as their proud fundraising partner, helping to raise more money to support cricket within local communities.

All parties will also work together to create a Volunteers Recognition Program to reward those many hardworking individuals around Tasmania who give their time, effort and money to keep their local cricket running.

Those unsung champions can be recognised and rewarded with Cadbury, the Hurricanes Foundation and Cricket Tasmania pursuing a strategy of community generosity, inclusiveness and cricket participation.

There are also big plans for match-days in Hobart, Launceston and Burnie with the male and female Hurricanes, said Hobart Hurricanes General Manager Phil Rigby.

“With Cadbury, expect to see even more glorious purple at Blundstone Arena, especially as we work together on some exciting game-day activities highlighted by a Cadbury Christmas Eve clash extravaganza.”

“Plus there’s our huge ‘pet project’ – creating the family fun ‘Cadbury Hill’ around the old scoreboard on the eastern side of the stadium.

“So our members and fans and their young families and kids will have plenty to look forward to this summer on the field with our players, around the grounds with our event entertainment, and off the field with some major joint digital and social media content in the pipeline.”

Everyone involved is looking forward to the exciting opportunities this partnership will bring Cadbury’s employees and their families as well as the broader Tasmanian community of cricket lovers.

Bring on Season 2018/19 with Cadbury as the new Major Partner of the Hobart Hurricanes and an Official Partner of Cricket Tasmania – and yet another proud member of #TasmaniasTeam.

About CADBURY and Mondelēz International

CADBURY is a brand that has a long history of bringing joy to Australian families’ lives with iconic brands such as FREDDO, CHERRY RIPE, MARVELLOUS CREATIONS and Australia’s No.1 confectionery brand*, CADBURY DAIRY MILK. Australians know when they buy Cadbury, they’re getting more than a great taste, they’re getting great quality too, being manufactured in Australia for over 95 years. Mondelēz International, the proud custodian of the Cadbury brand, creates delicious moments of joy in 165 countries around the world, and is a leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Visit or follow us on Twitter at
*Source: Nielsen Answers - MAT 22/05/2016