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2018 International Women's Day - Cricket Tasmania Factsheet

05 March 2018

Women’s Participation In Tasmanian Cricket – Leveling The Playing Field

THIS Thursday 8 March 2018 is International Women's Day as set by the United Nations and is a major day of global celebration for the economic, political and social achievements of women.

Cricket Tasmania firmly believes and promotes equal footing between our men’s and women’s players, administrators, staff, coaches, supporters and volunteers - from the grassroots right up to the Tasmanian Tigers and Tasmanian Roar plus our BBL and WBBL Hobart Hurricanes.

Here are the results of that belief…

Cricket has become one of the leading sports for females in Tasmania with more women and girls picking up cricket pads, bats and balls than ever before.

Cricket Pathway: We have teams, competitions & game development for females in every region at every stage:

- 5-8 year-old girls: Milo in2CRICKET
- 7-12 year-old girls: Milo T20 Blast
- Junior Clubs and/or Schools-Based Girls Competitions including forming regional Emerging Roar Squads
- Senior Women’s Competitions including the Cricket Tasmania Premier League
- Elite professional level State Tasmanian Roar and WBBL Hobart Hurricanes Women’s Teams.

We support 43,005 total participants who are involved in cricket at 137 clubs across 192 grounds around Tasmania.

This tally is projected to exceed 45,000 during 2018. 15,156 of these participants are women and girls representing almost 34% and rising.

Female cricket participation is up from 13,353 in 2016/17 to 15,156 in 2017/18 representing 13.5% growth.

Cricket playing women’s and girls’ numbers have increased 16% this 2017/18 Season.

Cricket Tasmania female membership: 20% / Hobart Hurricanes female membership: 40% and increasing.

WBBL Hurricane & Tasmanian Roar Player: Georgia Redmayne – Winner, Cricket Australia’s Betty Wilson Young Women's Cricketer of the Year Award 2017/18.

2017/18 Women’s WBBL Hobart Hurricanes – Growing Crowds

Total Live Match Attendance: 26,530 (18% WBBL Overall Crowd Increase)

Total Home Games Attendance: 12,496 / Total Away Games Attendance: 14,034

Average Per Home Game: 1,785 / Average Per Away Game: 2,005 / Average Game Total: 1,895

Our Highest WBBL Home Crowd: Hurricanes vs Thunder, UTAS Stadium – 4,650

2017/18 Women’s WBBL Hobart Hurricanes – Growing Viewers

Total Live Stream Views: 311,012 / Average Live Stream Views Per Game: 22,215

Total Domestic Live Stream Views: 51,077 / Total International Live Stream Views: 259,935

Our Highest Live Stream Viewership: Hurricanes vs Sixers – 50,319

Live Network Ten WBBL Broadcasts:

Sat 23 Dec: Sixers v Hurricanes (SCG) – Total Average Audience: 224,767 / Total Reach: 505,391

Sat 27 Jan: Stars v Hurricanes (MCG) – Total Average Audience: 183,387 / Total Reach: 501,870

Hobart Hurricanes Men’s BBL Home Game Demographics

Fast Growing – Female Attendees: 48% / Steady Growth – First Time Attendees (mostly female): 12%

Family Friendly – Mums & Dads Who Attended With Children: 49% / Family Satisfaction Rating: 6/7

Off-Field Administration Growth

2 Cricket Tasmania female board members: Jo Bailey and Belinda Jefferies BEC.

18 Cricket Tasmania female staff working in various roles and seniority including:

Emma Doherty: Player Development Manager – Females

Zoe Rohrer: People & Culture Manager

Angela Williamson: Government Relations & Infrastructure Manager

Alex Kingston: Team Manager – Females, Executive Management & Board Assistant

Dana Lester: Game Development, Coach & Cricketer for the Mowbray Cricket Club.

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